Commercials for Yoox: Italians for “Casual Fridays”, Italians for “The Great Outdoors”, Italians for “Monday Mornings”

This campaign for YOOX international is celebrating Italian style for every season and occasion, with a hint of irony. In each of the different films “the italians” are getting ready for a specific occasion, but they can’t help it: First they just have to do some shopping at YOOX.